12 Examples of Native Ads (and Why They Work)

12 Examples of Native Ads (and Why They Work) Native ads have gained a lot of popularity in the last couple of years, even overtaking display ads as the most popular form of advertising. There is a good reason behind this growth in popularity.According to HubShout, 85% of internet users don’t mind native ads because they don’t interrupt their browsing.Unless you have been living in a cave for the last decade and are reading this article on a stone tablet, you have probably come across several examples of native ads â€" even though you might not have realized it.While native ads are virtually everywhere on the internet, they are becoming harder and harder to spot.WHAT IS NATIVE ADVERTISING Native advertising can be simply described as paid content that aligns with the look, function and feel of the publication on which they appear.According to Neil Patel, native advertising is a form advertising that is so interwoven into the site on which it is being promoted that site visitors cannot tell that what they are viewing is nativ e advertising.The aim of native ads is to sell to your audience without making them feel like you are selling to them.Native ads are prevalent on social media sites and on website content. They don’t often look like ads, and it might be difficult to point them out as such. They are usually entwined with the editorial content of the site.Native ads come in the form of article, infographics, videos, and so on. They might appear as:Editorial Content: These appear the same way as the other editorial content on the site, with the only difference being that they are branded or sponsored by the advertiser.In-feed Ads: These appear as news feeds that appear on your social pages (Facebook, twitter).Search And Promoted Listings: These ads appear on your results page (at the top before your results) when you search for content.Content Recommendations: Recommended articles appear below or within the article audiences are currently reading.The thing about native ads is that they are non-disrup tive compared to display ads.They do not even require the reader to click on the ad as they browse through a website. Advertisers and brands love native advertising.This is because they increase the click-through rate and engage audiences than display advertorials do. They can also be used on a range of platforms.FROM DISPLAY TO NATIVE ADSDisplay ads are no longer working for consumers.There is a funny but popular stat in digital marketing that a person is 475 times more likely to die in a plane crash than they are to click through an ad.However hyperbolic that statement sounds, it is true that potential customers find click-through ads, banners and pop up ads totally irritating, annoying and disruptive.As a result, 80% of United States adults have turned into ad-blocking methods. 50% of these individuals have two ad-blocking software on their PCs.Another 10% are using four or more ad-blockers at the same time and can be termed as adlergic. The heaviest blockers appear to be people between eighteen to thirty-four years.Reuters also reported that at least 45% of the global population find display ads irritating and have consequently installed one ad-blocker in their PC’s and smartphones. Source: Wall Street JournalThis aversion to ads calls for an ad format that is more woven with the experience of the user, and that is where native advertising comes in.According to a report by FIPP, Native advertising accounted for 31% of the gross publishing output in 2017.That number shot to a staggering 69% for some companies in 2018. Buzzfeed, The New York Times, Cracked and Forbes are some of the companies extensively employing native advertising.Another study by eMarketer showed that companies used up to 3.5 billion dollars on native ads on the open internet in 2017. There was a forecasted 28% increase in 2018. In 2018, the numbers surpassed the projection by 28%.The same study revealed that 80% of consumers are more comfortable with native ads compared to banner ads. Native ads create a symbiotic relationship between readers, advertisers and publishers.They are rapidly becoming a friendly transaction that not only gains money for the sponsors and publishers but also extends r espect to the reader.THE CONTROVERSY WITH NATIVE ADSDespite their popularity, there is a huge controversy surrounding native advertisements.The fact that consumers are not aware that they are consuming ads â€" since the ads look like regular content â€" denies them the chance to decide whether or not they want to view the ad.This also brings into question the credibility and neutrality of the editor. If Dell has sponsored an article on Forbes, Forbes is unlikely to write anything negative about them.This has created the need for a way to notify consumers when serving them native ads. In addition to robbing consumers of the chance to decide whether to consume the ad or not and bringing into question the credibility and neutrality of the editor, there is also chance that the consumers might feel cheated or betrayed.Here they were, thinking that they were consuming an educative or entertaining piece of content, only to realize that it was a piece of advertising. If this happens, it can have a negative impact on the marketer.There are currently few guidelines and rules that stipulate the way that advertisers should conduct native ads.Consumer watchdogs like the Interactive Advertising Bureau (IAB) and the Federal Trade Commission are in the process of finding a regulative framework that ensures consumers do not fall prey to advertisers.Nevertheless, consumers should not panic because there are certain distinguishing features that can help them identify native advertising. These include:The words “promoted stories” or “suggested post”The words “sponsored” or “sponsorship credit”“Suggested” or “recommended” videosThe tag “Ads” on the contentBENEFITS OF NATIVE ADVERTISINGFor the few years that native advertising has existed, it has grown value for companies that team up with publishers to produce and disseminate content.Some of the benefits of native ads include:Millennials seem to trust native ads more than they do display ads.Native ads are more engaging.Native ads lead to greater sales. A recent survey showed that a third of millennials have purchased products after seeing a form of native ads.Native ads have been proven to increase the click-through rate by up to eight times.12 EXAMPLES OF NATIVE AND WHY THEY WORKEDIn this section, we will go through twelve great examples of Native adverts and point out why they worked.1. Laurel and Yanny DebateThe Laurel vs. Yanny debate was one of the biggest viral debates on the internet in 2018, and VentureBeat decided to take advantage of the viral debate to promote an Artificial Intelligence conference that was coming up.The debate was about a viral video clip that mentioned a word that some people heard as Laurel while others heard it as Yanny.The clip was posted on Reddit asking readers what they heard. Even celebrities such as Ellen DeGeneres contributed to the argument with most of her studio audience saying they heard Laurel. JJ Watt also brought it up on his show and his team surprisingly heard Yanny.The dispute went on for a while and ranged on the internet for the next few days. Even researchers went to work and different professionals giving their insights on the same.Venture Beat â€" a technology news website â€" rode on this hype to promote their artificial intelligence conference. They ran an article on their website explaining how artificial intelligence had been used to solve the Laurel-Yanny debate.The article explained how the language detection algorithms of various digital assistants worked to determine what was being said in the clip, and explained some of the challenges experienced in settling the debate.The article brought up some of the challenges and limitations of algorithms, which would of course be discussed in greater detail at the Transform Conference that VentureBeat was promoting.This is a great example of native advertising because VentureBeat took a viral piece of content, created engaging content around it, and then us ed it as an opportunity to promote their conference on artificial intelligence. You can read VentureBeat’s article here.2. Woman Takes Bathroom Break After Filling Out Tax FormsThis article was written for HR Block by The Onion and published on The Onion. It was framed as a short article highlighting how the woman took a break after filling the Tax forms to unwind. You can check out the article here.The article might appear to be useless to a reader because of the aimless story but it reminds them about filling taxes.When the article came out in 2012, it was surrounded by HR banner ads and even though consumers were unlikely to click through them, it resulted in massive brand awareness.This ad worked because the story engaged audiences in an entertaining way and also reminded them of filing their task returns even though there was no clear call to action. It addressed a boring task in a fun and relatable way to the audience.Even if the article did not specifically mention HR Block , the fact that it addressed a subject that HR Block deals with, coupled with the surrounding HR Block banners helped increase awareness for the company.3. How to Transform to a Total Nerd Babe â€" GawkerThis is another great example of native advertising. The article, which was posted on Gawker and was meant to publicize the TBS show King of the Nerds, is the kind of article you would expect to find on Gawker and matches the design and editorial style of other articles on Gawker.The story points out the mindset shift on how girls who war specs can transform themselves from nerdy to sexy, and but has a clear call to action near the top of the article asking the reader to watch the show.On the article, just below the headline, one can see the word “Sponsored” which shows that it is an ad, even though the “sponsored” tag is not conspicuous from the other items on the page.4. Altran Engineering in the Financial Times This is one of the best examples of native advertisement, com bining a human interest story, video advertising, and cutting edge tech, with billionaire entrepreneur Elon Musk thrown in for good measure.What distinguishes this as a piece of native advertising is the fact that the video â€" which was published in the Financial Times’ Industrial Tech section â€" was created by the Altran Engineering company and shows the same kind of content you would expect to find in the Industrial Tech section of the Financial Times.Rather than coming off across as an ad, it comes across as a news story that tells about the SpaceX Hyperloop Pod Competition, the team of students from the Technical University in Valencia who are taking part in the competition, as well as the staff from Altran Engineering who are giving these students support in the competition.It is an entertaining video that is unlikely to be viewed as a piece of advertising, yet in actual sense it is promoting both the SpaceX Hyperloop Pod Competition and Altran Engineering.5. Mercedes in th e Washington PostMercedes also pulled off a smooth attempt at native advertising with their “The rise of the superhuman” campaign, which was published on the Washington Post. You can view the article here.The content, which is highly engaging and designed to pique the reader’s curiosity, talks about the various technological advancements that are eradicating human error and turning us into superhumans.The article goes on to discuss these technologies, which include robotic exoskeletons, virtual and augmented reality, computer vision, and facial recognition technology.Inside the article, Mercedes manages to slip in their new Intelligent Drive System, which comes with their new Mercedes Benz E-Class series as one of these technologies that will help eradicate human error and turn us into super humans.The article is the kind of content that you would expect to find on the Washington Post, and were it not for mentioning their new Intelligent Drive System, it wouldn’t have been c lassified as an ad.Actually, most people reading through the article do not realize that it is an advertisement.To make it even more engaging and interactive, the article has quizzes and sections that the reader can click on to access more information on the subject.It’s also amazing how Mercedes manages to create a connection between the E-Class series and cutting edge, superhuman technology.6. Colored Corn on Business InsiderThe best pieces of native advertising look like stories rather than advertisements, and this is what Glass Gem Corn did with this article on the Business Insider.The story talks about a multi-colored variety of corn that took the internet by storm a couple of years ago.In a bid to find his Native American roots, the founder of Glass Gem Corn embarked on a journey to develop the colored corn.In the article, Business Insider tells his story in the same fashion it would with any other story they would publish on their website, the only difference being that thi s story is also an advertisement.In the article, Business Insider added links to a website where people could buy the seeds for the colored corn, effectively making the article a sales page hidden inside an amazing story.7. Hennessy on Vanity FairIn this ad, Vanity Fair, which is known for its trendy lifestyle journalism, teams up with Hennessy to retell the story of Malcolm Campbell, “The Fastest Man on Earth.” Campbell, who in 1935 broke the 300mph land speed record has always been a symbol of ambition, making his story a perfect opportunity to promote a top-shelf liquor.Hennessy collaborated with creative agency Droga5 to create the ad, which was then published in perfect timing with Hennessy’s “Never Stop, Never Settle” Campaign.This ad worked for a number of reasons. First, it was engaging to the audience because it was in line with Vanity’s outlook and the regular features published on the site. Second, the story itself was compelling and throbbing.In addition, the comparison between Hennessy and Campbell’s spirit of adventure is subtle yet striking, driving home the message that Hennessy unlocks your adventurous spirit. You can check out the ad here.8. Fidelity Ad on ForbesForbes putting Fidelity on their cover magazine tested the limits of native advertising. It also introduced us to another concept of native ads on Print, which is still alive and kicking.Forbes put up an ad on their actual cover which highlighted two pages of branded content and infographic in the magazine.The ad was a teaser to an infographic talking about retirement, which was the editorial theme for that month. Fidelity had paid for the infographic to appear on the two-page space they had been given which as a part of the larger agreement between the two parties.Though the ad was posted on the cover, it was in line with other teasers appearing on the cover, and Forbes asserted that the content went hand in hand with their theme and provided more information about the contents of the magazine.Funny enough, Fidelity had not paid for the cover treatment. Instead, Forbes said it was added value for the client.9. Sexually Deviant Us Presidents â€" Cracked Virgin MobileCracked is a fun-style humor magazine who have been doing native adverts since 2008. Cracked success is attributed to their approach to native advertising â€" rather than leaving content creation to the advertiser, their editorial team works together with brands to create sponsored content that will resonate with their readers.One of their greatest pieces of native advertising on Cracked Magazine is as amazing as it is crazy.The article dubbed “The 4 Most Impressively Weird Sex Lives of US Presidents” goes on to talk about the weird sexual behaviors of some former American presidents. Now, who wouldn’t want to know about the sexually deviant US presidents?Weirdly enough, the article was sponsored by Virgin Mobile, and its aim was to encourage voters to use the Virgin Mobile netwo rk to find voting stations near them.However, this information doesn’t come till the very last part of the article. This ad was a massive success, generating over 1.1 million views, 2600 likes and 710 comments.10. Washington College on BuzzFeedBuzzFeed is well known for its native advertising antics. One of their best examples of native marketing on BuzzFeed came as a collaboration between them and Washington College.Hoping to attract high school students considering which colleges to apply to, Washington College had a series of native posts published on BuzzFeed, a media site that is quite popular with the youth.The theme of these posts was “You’ll love this place.” The articles discussed various things that might interest a high school student looking for college options, while at the same time showcasing Washington College as a favorable option.Following the campaign, views on Washington College’s Facebook page increased by 77%, page views on their website grew by 94%, and over 373 applications were directly attributed to the campaign.Following the campaign, the college won the 2018 Content Marketing Award for native advertising.11. VMware on the AtlanticVMware â€" A software company â€" teamed up with The Atlantic to produce editorial content on using smart technology to help factory workers. It makes sense for such content to be produced by VMware owing to their expertise on the subject.The editorial content maintains an informed voice throughout referring to credible sources and data from actual research.It was part of an ongoing discussion they had about emerging technologies, and there are no advertisements by VMware anywhere within the article.However, the header clearly shows that the content was paid for by VMware, and the footer is distinctively marked with the VMware logo. The Atlantic goes further to assert the article does not necessarily reflect their views.The aim of the article was to create brand awareness for VMware. You can check out the article here.12. Promoted/Sponsored Social Media PostsA promoted tweet. Image courtesy of authorIf you are active on social media, especially Facebook, Twitter and Instagram, you have definitely come across the promoted/sponsored posts.These posts have the same format as regular posts by your friends/followers, and they appear on your timeline the same way regular posts do.The only difference between them and regular posts is that they are usually tagged as promoted or sponsored. Without these tags, you wouldn’t tell that the posts are sponsored.Such ads have been hugely successful, and it is no wonder that every social media platform today implements some form of sponsored/promoted posts.WRAPPING UPWith internet users becoming blind to display ads, and others using ad-blockers to filter out ads, the most effective way to get your products, services, or brand in front of customers is through native ads.These are ads that match the content of the site on which they are pro moted and therefore do not interrupt the consumer’s browsing.If you haven’t been using native ads, it might be time for you to start, and to help you with that, we have shared with you 12 great examples of native ads and why they work.Now all you need to do is to go out there and replicate the same on your business.

Different Types Of Parenting Styles - 880 Words

Augustina Viyera Composition 1 11:40-1:10 Katie Kelly If we look around and observe our everyday life we will notice that we see many different types of parenting styles. Many parents create their own parenting style based on important factors like culture, education, and religion. Generally there are two main types of parenting style proposed. These two styles seem alike but are very much different from each other. Strict parent and the not so strict parent. The two approaches towards parenting differ from each other and this is why. There are some parents who are strict and less responsive to their child’s needs. Those type of parents are more likely to spank their child rather than have a one on one discussion with their child†¦show more content†¦Strict parenting is a form of parenting that expects a child to obey to rules and regulations set out with little or no input or communication from the child. This type of parenting style is a harsh, and an emotional climate that is low in parental responsivenes s and high in parental demand. High standards of behavior are expected and high value is placed on obedience with respect for their parents. Generally strict parents are not very emotional or affectionate and are often mean and angry. In a strict environment for the kids in the environment it has many effects. Children rarely learn to think on their own, the children will often feel pressured and will develop a fear of failure, may be very angry, resentful and frustrated. Develop a resentment towards authority, have a tendency to act out and often have low self-esteem. Other type of parents are not only demanding but always encourages their child to be an independent person. Instead of punishing them the parents will allow the child to feel more freely and confident in making their own decisions. In that child’s future that the child will have a higher self-esteem and a good give-take value. This type of parenting is one that communicates in a warm, accepting, and nurturing. Parents maintain firm expectations on their children s behavior while still holding them accountable for their own actions. They show love, understanding

Socrates as Philosopher King Essay - 1709 Words

History is ripe with stories of great men. Hundreds of politicians, philosophers, performers, and writers have left a unique stamp on humanity. But only a select few can be said to have changed history. The legendary Athenian, Socrates, was one such figure. Socrates ushered in an era of philosophical inquiry that still lingers to this day. In Book Seven of Platos The Republic, Socrates outlines his perfect regime. According to Socrates, an enlightened Philosopher-King must rule such a regime. Now suppose this Republic actually came into being, and Socrates was asked to rule it as a Philosopher King. Would he? Answering this begs three important questions: Is Socrates a true philosopher? Does he have the†¦show more content†¦He says in section 29c of the Apology: I, men of Athens, salute you and love you, but I will obey the god rather than you; and as long as I breathe and am able to, I will certainly not stop philosophizing.3 Ultimately, he chose to die (by dri nking a cup of poison) rather than agree he was misleading the people. This shows that he was courageous in life and in death. But was he moderate? According to Socrates, moderation lies not in restraining ones desires. Instead, true moderation comes only with love of truth.4 In The Republic, Socrates is forced into a discussion about the nature of justice, virtue, etc. Although he enters into the discussion against his will, he never imposes his views on others. Instead, like a sincere seeker of truth, he acknowledges other points of view, and uses their weaknesses to formulate his own ideas. In doing so, Socrates demonstrates that he is a lover of truth. A true lover never forces his love upon others. Instead, like a caring teacher, he leads his students to accept the truth on their own. In the end, Socrates stays with the youths for the whole night, and answers all their questions. In this sense, Socrates has proven to be moderate, for he loves philosophy at the expen se of mundane worldly pleasures. Finally, there is no doubt that Socrates is just. In Book IV, Socrates argues that justice is an art; it is some kind of knowledge that only certain people possess (335c).5 In theShow MoreRelatedThe Philosophy Of Socrates And Dr. Martin Luther King933 Words   |  4 Pagesthe words of Socrates, in Plato’s Crito or the emotional words that were spewed on paper by Dr. Martin Luther King while detained in Birmingham Jail. The philosophy of Socrates and Dr. Martin Luther King are grounded in peace. Both philosophers are faced with conflict from the laws put in place by the society that they are in. The purpose of this essay is to compare how each philosopher discusses the concept of law. 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5 Things All Students Worry About Free Essays

Let’s face it – being a student can be stressful at times. We know that you might be having the time of your life meeting new people and learning new things, but there are some fundamental concerns that most students face at some time during their university careers. Here are our top 5 concerns that students can face, and what you can do to alleviate them. We will write a custom essay sample on 5 Things All Students Worry About or any similar topic only for you Order Now 1. ‘I can’t afford being a student’ All student’s worry about money. The fact is, when you are studying pretty much 24-7 without a regular income, then finances can get a bit tight; after all your student loan will only go so far! Picking up some part-time work can be a great way to alleviate this stress, so why not check if any bars, shops or even your Student Union have any vacancies. You can also make ?50 easily by referring a friend to our site – Click here for more information. 2. ‘I’m falling behind on my course’ Sometimes your course can seem quite daunting, but that’s to be expected – you are being introduced to a lot of new ideas and a higher level of study. For many this can feel overwhelming and a lot of students stop attending lectures as a result. If you feel that you are struggling to keep up with your course, why not speak to your lecturer who will have helped others in a similar situation as you lots of times before. 3. ‘I haven’t revised enough!’ This worry usually comes about when students see how much revision their friends are doing; but the fact of the matter is that everyone revises differently and just because your roommate has temporarily moved into the library doesn’t mean you should start to panic. The best way to reassure yourself that you are doing enough revision is to draw up a revision plan, clearly write out the key topic areas that you need to go over and make a plan to tackle each subject area bit-by-bit. Check out our guide to Essential Revision Tips. 4. ‘I feel so far away from my home and family’ Whether you are an international student, or have moved to another city – It’s very common for students to feel homesick and a little bit isolated when in an unfamiliar environment. The best remedy for this is to go out and embrace what the new location has to offer– explore the area and local clubs, get involved with the student union actives or sports club. Before you know it, not only will you have new friends, but also a familiarity with the city so that it will feel just like a second home. Check out our guide for International Students. 5. ‘I want the best marks – but I don’t even know what a top class essay looks like!’ This is a tricky one – many lecturers will hand out example essays for you to look at but rarely identify what it is that defines a top-quality essay, or the key things the examiners are looking out for. Even if they do, the essay might not be entirely relevant to your argument. This is a worry that our site can alleviate – we can provide you with top-quality essay guides and resources that are 100% tailored to fit your needs, and that you won’t find anywhere else. Fact. Click here to find out more. How to cite 5 Things All Students Worry About, Essay examples 5 Things All Students Worry About Free Essays Let’s face it – being a student can be stressful at times. We know that you might be having the time of your life meeting new people and learning new things, but there are some fundamental concerns that most students face at some time during their university careers. Here are our top 5 concerns that students can face, and what you can do to alleviate them. We will write a custom essay sample on 5 Things All Students Worry About or any similar topic only for you Order Now 1. ‘I can’t afford being a student’ All student’s worry about money. The fact is, when you are studying pretty much 24-7 without a regular income, then finances can get a bit tight; after all your student loan will only go so far! Picking up some part-time work can be a great way to alleviate this stress, so why not check if any bars, shops or even your Student Union have any vacancies. You can also make ?50 easily by referring a friend to our site – Click here for more information. 2. ‘I’m falling behind on my course’ Sometimes your course can seem quite daunting, but that’s to be expected – you are being introduced to a lot of new ideas and a higher level of study. For many this can feel overwhelming and a lot of students stop attending lectures as a result. If you feel that you are struggling to keep up with your course, why not speak to your lecturer who will have helped others in a similar situation as you lots of times before. 3. ‘I haven’t revised enough!’ This worry usually comes about when students see how much revision their friends are doing; but the fact of the matter is that everyone revises differently and just because your roommate has temporarily moved into the library doesn’t mean you should start to panic. The best way to reassure yourself that you are doing enough revision is to draw up a revision plan, clearly write out the key topic areas that you need to go over and make a plan to tackle each subject area bit-by-bit. Check out our guide to Essential Revision Tips. 4. ‘I feel so far away from my home and family’ Whether you are an international student, or have moved to another city – It’s very common for students to feel homesick and a little bit isolated when in an unfamiliar environment. The best remedy for this is to go out and embrace what the new location has to offer– explore the area and local clubs, get involved with the student union actives or sports club. Before you know it, not only will you have new friends, but also a familiarity with the city so that it will feel just like a second home. Check out our guide for International Students. 5. ‘I want the best marks – but I don’t even know what a top class essay looks like!’ This is a tricky one – many lecturers will hand out example essays for you to look at but rarely identify what it is that defines a top-quality essay, or the key things the examiners are looking out for. Even if they do, the essay might not be entirely relevant to your argument. This is a worry that our site can alleviate – we can provide you with top-quality essay guides and resources that are 100% tailored to fit your needs, and that you won’t find anywhere else. Fact. Click here to find out more. How to cite 5 Things All Students Worry About, Essay examples

Why Physical Education Should be included in the E Essay Example For Students

Why Physical Education Should be included in the E Essay lementary Curriculum Why Physical Education Should be included in the E Essaylementary School Curriculum I strongly feel that Physical Education should be a high priority in the curriculum of every elementary school. Each part of a students education plays an important role in their learning experience. Education for children in K-6th grades is very important and is the building blocks for a lifetime of learning. Physical education is important because it is one of the blocks of a students foundation of learning and in the big picture will provide a way to teach the student as a whole. The physical aspect of a childs learning should as important as other subjects because it adds to the growth of a child through experiences involving their social, emotional, mental and physical development (Gordon 19). We will write a custom essay on Why Physical Education Should be included in the E specifically for you for only $16.38 $13.9/page Order now All areas of a childs education are very important. Mathematics, Science, History, English and Social Science have been included in the schools curriculum because these are areas that a child will use for the rest of their lives. We focus on these areas so the children will prepare themselves for whatever career they choose as adults and to expand and enhance their knowledge for a productive life as an adult. These areas, I agree, are vital to the education of a student. Equally important is the knowledge and awareness of our physical bodies and how being active can expand and enhance physical skills and attitudes towards shaping a healthy active lifestyle. A mistake that educators often make is using physical education as a reward or a punishment for behavior in the classroom setting. My children, who are all elementary school age, have told me those students who are well behaved and finished all their assignments on time will receive extra P.E. time. The students who are excessive talkers and misbehave will have their P.E. time totally removed from their schedule for the week. The educators in the classroom should not practice this form of reward and punishment. I am confident that many teachers would agree that if a child is distracted, talkative and not focused on their reading assignment in the morning session, then it would be absurd to punish this student by taking away their History or Math class for the afternoon class. Likewise, it would be unrealistic to offer extra work in Science as a result of good behavior. We should not treat Physical education as if it is an option in our curriculum and one we can manipulate to our advantage as an educator for good behavior in the traditional classroom setting. Physical education should be treated as a vital part of a childs education. A curriculum without Physical education is simply not effective or complete. In teaching the student as a whole, an educator must take into account all the areas of development in a child, including the physical needs of a childs growth. According to the International Life Sciences Institute and a survey conducted by telephone in 1997 of 1,504 U.S. households, about of American children received no physical education in school. The children who had participated in school physical education programs got less than 1 hour and 45 minutes each week. Physical education in the school curriculum would raise the awareness in our students in America of physical fitness and how it can positively affect their total learning experience (International). The importance of Physical Education is plain to see. However, it should be emphasized that healthful, active lifestyles are taught and learned just as any other attitude or skill. Physical Education programs should start at the earliest possible level and continue through high school. Educating small children about our bodies and how we can keep them healthy and fit is a very important task. Just as we teach a child in Kindergarten how to count and use numbers, we should also see the importance of teaching that child how to keep their bodies active and healthy. Education will continue for the rest of our lives if we allow it to continue. .ua7cae1c4ad465cfc6d194ef17e45ca49 , .ua7cae1c4ad465cfc6d194ef17e45ca49 .postImageUrl , .ua7cae1c4ad465cfc6d194ef17e45ca49 .centered-text-area { min-height: 80px; position: relative; } .ua7cae1c4ad465cfc6d194ef17e45ca49 , .ua7cae1c4ad465cfc6d194ef17e45ca49:hover , .ua7cae1c4ad465cfc6d194ef17e45ca49:visited , .ua7cae1c4ad465cfc6d194ef17e45ca49:active { border:0!important; } .ua7cae1c4ad465cfc6d194ef17e45ca49 .clearfix:after { content: ""; display: table; clear: both; } .ua7cae1c4ad465cfc6d194ef17e45ca49 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua7cae1c4ad465cfc6d194ef17e45ca49:active , .ua7cae1c4ad465cfc6d194ef17e45ca49:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua7cae1c4ad465cfc6d194ef17e45ca49 .centered-text-area { width: 100%; position: relative ; } .ua7cae1c4ad465cfc6d194ef17e45ca49 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua7cae1c4ad465cfc6d194ef17e45ca49 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua7cae1c4ad465cfc6d194ef17e45ca49 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua7cae1c4ad465cfc6d194ef17e45ca49:hover .ctaButton { background-color: #34495E!important; } .ua7cae1c4ad465cfc6d194ef17e45ca49 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua7cae1c4ad465cfc6d194ef17e45ca49 .ua7cae1c4ad465cfc6d194ef17e45ca49-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua7cae1c4ad465cfc6d194ef17e45ca49:after { content: ""; display: block; clear: both; } READ: It Is A Common Belief That The Decline Of Fatherhood Is One Of The Mos Essay I hope we, as educators will never forget that Physical Education will produce a sound mind in a sound body. 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Critical Action Learning Report Essay Sample

Critical Action Learning Report Essay Sample Critical Action Learning Report Essay Sample Critical Action Learning Report Essay Sample Increased consideration is being directed on the value of critical approaches to promote leadership and management growth. This report details how CAL perspectives can be applied to provide valuable learning and growth by way of critically reflective activities. CAL models do not only explore primary power and control problems but also actively incorporate tests of political as well as cultural activities influencing company life. These perspectives allow progression above instrumental ways to value complexity of management and leadership development. The aim of this paper is to explore importance of CAL in problem identification, assessment and development of solutions along with determining criteria applied in the process, challenges encountered and the nature of outcomes. Role of Critical Action Learning Critical Action Learning attempts to demonstrate the role management power interactions play in action learning. As such, the emphasis of Critical Action Learning is diversified to among others, enlighten of individual learner and ways in which learning is encouraged, avoided and prevented within groups and in companies through power relation. According to Stacy (2011), CAL is a model commonly used in numerous leadership and management growth activities. Action learning is a diversified activity that has been applied to explain numerous approaches. In practice, CAL is based on the fact that learning is an activity that can develop when individuals or groups are assisted to reflect on perceptions and actions taken when dealing with real company issues. According to Volberda and Lewin (2003), action learning is a model of developing individuals in companies which takes the activity as a vehicle for learning. It is based on the assumption that there is no learning that can occur without action and that there cannot be a good and deliberate activity without learning. He infers that the method can only be accomplished on integration of several commodities. Such commodities include people who take responsibility for action on a given issue or challenge and problems that they face (Watson, Buckley Mills, 2011). They also include a group of individuals to challenge themselves in order to enhance development on a particular issue. Workplace Problem Identification The research touched on a problem in which the CEO of an organization where I work could not deal with various complexities that were emerging within the workplace. The CEO could take time before making decisions on any issue that affected the company and led the company to lag behind within the industry. According to (Volberda and Lewin, 2003), CEOs and other managers of organizations have a central responsibility in developing learning models to be used by employees and management in order to keep the organization on toes to any emerging affair that may affect the organization. Furthermore, a manager who is not adaptive to various aspects that influence operations of an organization can translate to a big blow on the general activities in terms of productivity, sales and ultimately, profitability. Such was the case with our company. Since the company owners could not allow activities to flow the way they were supposed meant that something had to be done. It was through these issues there was a need to come up with solutions by exploring other possible business structures that could offer advantages of quick reaction to all departments of the company. Steps Taken to Assess and Address Workplace Issues The major model that was dealt with in this case was Complex Adaptive System (CAS). For the last 3 decades, the speed with which business cycle is done has increased dramatically. There are significant changes that are taking place faster than the past product cycles while markets have turned out to be nearly unpredictable such that traditional management paradigms are not capable of maintaining a stable rate (Joiner Josephs, 2006). At our company, this had been a notable issue in that transforming from traditional to modern organizational management styles, which are currently applied in our company, was quite slow. CAS was suggested and proved to help the management solve the problems that it was facing. In this case an organization is reviewed as an adaptive system that should match to complexities of its surrounding. In this organization, employees complained about difficulties of coordination between departments and, consequently, several other activities of the company. Anderson (1999), infers that this kind of workplace problem may sometimes emerge after an organization starts its operation or when executing a strategy because is caused by changes in technology and other managerial aspects in the workplace. The CEO has to be keen in order to incorporate such challenges into the organization culture since not all of these challenges can be eliminated. Maguire and colleagues (2006), recognized that a choice has to be made between maintaining the norm of complexity reduction and adopting an appropriate mechanism for current issue of several competitors. These policies are examined coupled with their merits and demerits to determine the most appropriate and convenient way in arriving at timely decisions to solve such workplace problems. The problem was also identified under the premises that in any organization customers are taken to be the pillars of the company success. Stacy (2011), recognizes that decline in customer base is a clear indication of a firm’s negative growth. This major problem was accomplished by some other minor issues which can be routed from customer dissatisfaction such as reduced returns due to disloyal customers diverting to competitor’s products and services. In order to deal with such a problem in the workplace, Anderson (1999), recognizes two modes of adaptation to such complex environment namely; complexity absorption and complexity reduction (Simon, 1962). He notes that complexity absorption creates choices and risk controlling techniques through alliances. Most importantly, complexity reduction advances directly after it has been comprehended. Simon (1962), recognizes that there is other organizational information space, also referred to as I-Space approach to the two models mention above. The approach includes abstraction, codification and diffusion of information as an attribute of organizational culture. Abstraction refers to reduction in the total amount of data to be assigned for particular phenomenon (Boulding, 1956). Codification, on the other hand, entails giving form to a particular phenomenon by assigning its data. Lastly, a diffusion aspect occurs when information is spread through population of data dispensation agents. Simon (1962), recognizes the strength and structure of algorithmic information complexity in a manner that equates its levels of abstraction and codification. Fabric of information diffusion is only realized through identification of system sections and richness of cross coupling (Maguire, McKelvey, Mirabeau Oztas, 2006). Role of Literature in Informing the Process Literature played a huge role in informing the whole process of problem identification, Assessment, evaluation and formulation of solutions. Volberda and Lewin (2003), proposed that analysis and its practical application can be used to enable CEO make quick and rational decisions that will consequently enhance timely and appropriate response to consumer complaint and, thus, retain them in the organization. Gone are the days when little number of competitors in the market, hence, organizations operating in current environment have to adapt a system of timely and right decision making. The CEO will, therefore, have to incorporate any or the four approaches with the right mode of complex theorist mentioned in the previous paragraph. Another issue concerned poor planning and strategy development methods in the workplace applied by the CEO. With this problem, there is a vital need for a holistic paradigm to run and ensure consistency in responsibility of changing and complex environment for community, business, and individuals. According to Highsmith (2013), when future research is joined with workplace theory, there can be increased comprehension of complex and dynamic nature of a workplace. This investigation contributes to knowledge by showing the way future studies can assist the CEO think, plan, and act creatively to offer better workplace strategies. The model also offers another contribution to knowledge and growth of future oriented framework which can be applied in the workplace to show how the CEO can use future studies in such situation. Anderson (1999), recognizes that the workplace today is different from the past and that it will keep on changing. . The change is attributed to not only external force s like economic, societal, demographic, technological and environmental but also the internal institutional trends and real estate industry change. Role of Dialogue and Activities Dialogue and activities throughout the module played a huge role in informing the whole process. Major lessons learned through conversations and practice engagement enhanced corrective steps to be followed. Watching videos and reading literature including class conversations enhanced the entire process. In his video, West (2011), recognizes that the workplace of yesterday has been replaced by the networked office, which seems to be the best concept for a company in changing and complex environment of today. According to Maguire (2006), there are other alternative space concepts that can be incorporated in the networked office such as distributed, sustainable and collaborative workplace. Therefore, for our and other similar CEOs and managers, Stacy (2011), recognizes that the same office will be there in future but it will have changed in that the city and virtual environments will be the order of the day. When such managers embrace the futures theory, it will be easy to adapt to the ever changing complexities in the workplace environment. There are various approaches and models that deal with complex adaptive systems (Narendra Annaswamy, 2012). Depending on the situation to be addressed, the use of the right theory or model can prove essential in assisting managers comfortably adapt to changes that occurs in organizational dynamics and complexities. Dialogue and module activities also informed of another approach to critical action learning that is collaboration and engagement. Maguire et al. (2006), highlighted that critical action should be perceived as a group process for personal problem solving and at the same time, a collective process in a particular context for inquiring into real organizational projects and actions. Underpinned in critical action learning should be learning groups and society that are fundamental in creating collaborative relationship. They also assist in providing adequate chances to develop skills necessary for working in partnerships, associations and cross organizational boundaries. Uniqueness of collaborative relationship is that it offers a means for self-governance, shared decision making and problem solving which enable individuals to possess and be accountable for their actions (McKelvey, 2002). Developing Solutions Solutions were developed after keen reference to literature and module activities. Referring to the company of interest, Highsmith (2013), proposed that the management should allow employees to contribute in strategic discussion. Being engaged in decision making process, within their organizations, employees feel the urge of responsibility for their actions since they know that they are decision makers. Even if they may not be punished in case of failure of action that they proposed, they tend to feel directly accountable to the decisions adopted in which they had played a role in their adoption and implementation. Therefore, the CEO was advised to emphasize on patterns of communication and encourage a culture that promotes collaboration and sharing within the organization departments. Knowles and Gilbourne (2004), further the collaborative and engagement approach and says that it enhances open and iterative nature of learning. Critical learning societies offer a platform where comparatively intellectual ideas can be discussed and applied (Knowles Gilbourne, 2004). She exemplifies the manner in which politics and organizing associate in the context of open platform and experimentation by examining the notion of engaging insights (Volberda Lewin, 2003). According to Senge (1990), collaborative insights offer a synergy with significant learning since both the management and employees can interact about important for the organization matters and come up with practical way of solving issues in question. Another vital approach in critical action learning is a concept of creation of an open environment identified by Highsmith (2013). The concept entails ability to deal with unexpected circumstances. When the organization operates on flexible procedures such that it can shift to effective terms of operation when they occur; probably because they did not exist, the company is bound to overcome numerous challenges compared to a company which operates in closed environment. Stacy (2011), describes an open environment as that which runs on a broad vision of going for nothing but the best. This implies that even the employees have freedom to bring on board any suggestions which they think may increase organizational productivity, sales and ultimately profits (Highsmith, 2013). Moreover, such organization operates in a transparent environment where communication is not restricted to any specific direction. Management of the company was advised to adopt an open environment management to overc ome the workplace problems it was experiencing (Beach, Bird Gibbs, 1987). The company was able to develop a vibrant physical as well as virtual environment that creates transparency and openness apart from investing in communication systems. According to William (2007), the way communication is done matters more than the subject of communication itself. The organization succeeded in adapting to unexpected occurrences by abandoning narrow communication paths that do not achieve communicating expected information and set up unstructured, open communication paths like open space events that enable an open exchange for knowledge and ideas. Plan for Action In professional practice, one should be able to develop skills in problem solving and effective decision making. In the case, it is clear that critical reflection and change are central features of complex problem solving. Preparing for professional practice will need me to have the idea of reflection, especially on experience that is vital to the theories of learning which have come in handy to inform action leaning practice. Anderson (1996), argues that reflection enhances depth and relevance of organizational learning to deal with emergence of self-insight and development to enhance transferable ideal of reflective practitioner. I will also need to engage in effective conversations and dialogue in order to enhance company learning and change. I will also need to understand that critical reflection is not only about problem solving but includes comprehending the whole organization or individual as mediated through experience. I have also realized that there is a connection between how an individual manages his personal life and how he manages an organization. Such realizations will assist me to be a change agent within my organization. In conclusion, it is evident that the sense of reflection should be part of an action plan. The CEO natural life is that of slow but sure. He likes doing his activities without haste and with great meticulousness. This character shows how he involuntarily fined himself running the company. Before, he was a slow decision maker as he took his time pondering on consequences of his actions. However, considering the fact that the organization is surrounded by numerous competitors, any delay in appropriate action may result into loss of business and reduced margins. Thus, his slow character ought to be improved by the appropriate critical learning approach. Critical reflection into experiences within and outside the organization will play a huge role in enhancing formulating solutions to the problem. Solving complex problems within an organization requires a complex approach as well.

Hand Over Hand Prompting in Special Education

Hand Over Hand Prompting in Special Education Prompting is an important tool in teaching children with disabilities, especially children with disabilities that significantly effect their ability to learn functional or life skills. Prompting happens across a continuum, from the most invasive, physical prompts, to the least invasive, gestural prompts. What Is Hand Over Hand Prompting? Hand over hand prompting is the most invasive of all prompting strategies. Also known as a full physical prompt, it can often involve actually doing the activity with the student. The person teaching the skill places his hand over the hand of the student, and may actually manipulate the hand of the child. Hand over hand prompting may help a young child learn how to manipulate a pair of scissor, either regular student scissors or special spring scissors. The goal of the teacher/practitioner is to begin to fade the hand over hand prompt, perhaps pairing it with a verbal prompt as the physical prompt is faded. Sometimes the hand over prompt can be faded to a less invasive prompt, such as a finger tap on the back of childs hand, to remind them of the hand formation. Example of Hand Over Hand Prompting Emily, a six-year-old with multiple disabilities, requires a very high level of support to learn life skills. Her aide, Ms. Ramona, places her hand over Emilys to provide hand over hand support as she learns to brush her teeth. Ms. Ramona shapes Emilys hand into a brush grip and then holds that grip as she moves the brush back and forth in her mouth.